![]() If you decide to ignore everything I’ve told you so far, please, please, please do not center align your script unless it is a header. ![]() Speaking of centering, if you absolutely must use a script for your paragraph font, never center align that paragraph. Feel free to center these elements to imitate a formal invitation. Keep the subheader, lead-in paragraphs, and buttons in a simple serif or san serif. ![]() Make sure the script is big, bold, and easy to read. Consider how it would reflect your business to your reader. Script is not fitting for every industry. Calligraphy doesn’t make sense for a medical practice, a lawyer’s office, an investment firm, etc. Channel those “Save the Date” vibes into a “Schedule a Meeting Today” to formally bring your reader to the next step of the process.Ĭhoose a script font that is clean and easy to read.Īnother significant factor to consider is the industry in which your business operates and your target audience. Reserve your script for something significant, like a call to action. A quote from Steve Jobs, for example, certainly deserves more than Curlz to emphasize a meaningful phrase. Selective UseĬonsider the context in which you’ve decided to utilize the typeface. Consider the size range you will be setting your font to ensure it works well and will print successfully at all those sizes. What looks sophisticated at 44 or 36 point might look crowded and hard to read at 16 or 18 point. For this reason, most scripts should not be set in all caps as this can render them unreadable and is considered amateurish. Most scripts have capitals that are decorative and ornamental they are designed to work well with lowercase letters, not other caps. It’s much easier to read “About Us” than it is to read an entire bio in a script.Įmploying a traditional serif (think Times New Roman, Georgia) for the headers and a San Serif (Arial, Verdana) for the text may still be beneficial. If scripts are part of your brand, consider employing them on your website as a header only. And while they are decorative and so so pretty, they aren’t practical.Ĭonsidering many schools in the USA have removed cursive from their curriculum, you can imagine the additional strain it will be for the younger generations to read your thought-provoking copy. ![]() All the swishes and oversized ligatures can become difficult to follow-especially when you are writing more than one line of text. However, they are not easy on the eyes in terms of legibility. Sure… scripts, calligraphy, cursive-whatever you like to call them-can seem elegant and fun. Unless you’re a bridal boutique, these fanciful loopy loops belong nowhere near your financial or professional services business. ![]()
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